During my tenure at Greenlane, a leading global distributor and innovator in the cannabis accessories and lifestyle brands industry, I had the privilege of contributing to a wide range of design projects. Working with a dynamic team, I delved into the creation of various assets that spanned web design, marketing collateral, email campaigns, web banners, social media content, and clothing and merchandise design. Additionally, I had the chance to contribute to the design of external and internal sales tools, providing valuable support to our sales and marketing efforts. This experience was further enriched by Greenlane's commitment to innovation and its expansive customer base, which includes licensed cannabis dispensaries, smoke and vape shops, and more.
One of the highlights of my experience was the opportunity to work on branding initiatives that resonated with the evolving cannabis and CBD markets. Greenlane's position as a powerful house of brands and third-party brand accelerator allowed for creative exploration and the development of compelling visual identities. In this dynamic environment, my role extended to tradeshow and store print collateral, helping Greenlane establish a strong presence at industry events and brick-and-mortar locations. My time at Greenlane was marked by collaboration with leading brands in the industry, contributing to product development, go-to-market strategies, and market research.
